Post by account_disabled on Feb 19, 2024 8:57:38 GMT
Probably they have a big, ineffective slider that switches between “featured foods”—starting with one for dogs, then one for cats, one for rabbits and so on (all switching just too fast to finish reading the copy half-illegibly superimposed on the images, of course). But Crazy Cat Lady is not googling for “pet food”. She is googling for “bulk venison schnitzel cat food”. So when she clicks PetFood.com’s ad and finds herself on their homepage, looking at a picture of a labradoodle scoffing dry chunks, she spits in .
Sale lost. Meanwhile, FoodForPets.com is running a more focused ad Buy TG Database campaign. When Crazy Cat Lady clicks on their ad, she is whisked straight to a page advertising their premium schnitzel strips for the ostentatious cat, which come in three flavors (venison, veal and pheasant), and can be bought in bulk for a sizable discount by selecting the number of meals from a drop-down menu next to the order button. They now have a customer for life. 2. Love Your Customers hugging kitties Image Source You already know I’m not a cat person, so it will come as no surprise that I think they’re loveless, fickle creatures with nary a loyal bone in their furry lil carcasses. Yet they stick by Crazy Cat Lady through thick and thin.
Why? Food, obviously. Food and warmth. Probably food, warmth and belly-rubs. I don’t rightly know —I haven’t dared investigate too closely. But the point is, Crazy Cat Lady knows what they want, and she devotes herself to providing it for them. This kind of loyalty and service is a rare quality in the world of business — so many companies focus on making money first, and caring for customers second. Which is odd since it is their customers who give them the money. Be that as it may, loving your customers is key to long-term conversions.
Sale lost. Meanwhile, FoodForPets.com is running a more focused ad Buy TG Database campaign. When Crazy Cat Lady clicks on their ad, she is whisked straight to a page advertising their premium schnitzel strips for the ostentatious cat, which come in three flavors (venison, veal and pheasant), and can be bought in bulk for a sizable discount by selecting the number of meals from a drop-down menu next to the order button. They now have a customer for life. 2. Love Your Customers hugging kitties Image Source You already know I’m not a cat person, so it will come as no surprise that I think they’re loveless, fickle creatures with nary a loyal bone in their furry lil carcasses. Yet they stick by Crazy Cat Lady through thick and thin.
Why? Food, obviously. Food and warmth. Probably food, warmth and belly-rubs. I don’t rightly know —I haven’t dared investigate too closely. But the point is, Crazy Cat Lady knows what they want, and she devotes herself to providing it for them. This kind of loyalty and service is a rare quality in the world of business — so many companies focus on making money first, and caring for customers second. Which is odd since it is their customers who give them the money. Be that as it may, loving your customers is key to long-term conversions.