Post by account_disabled on Mar 7, 2024 5:31:32 GMT
With all due respect to all its detractors, SEO will probably never die . This does not mean, however, that it should not evolve in conjunction with the changes that mother Google makes on its algorithms, capable of influencing in a truly important way the reachability, relevance and authoritativeness of the editorial contents of the company blog. To help every company that sees visits to its blog losing more and more ground, once the path of "Write more, nothing is thrown away" has been abandoned, a new strategy was born (a few years ago now) to be used during drafting of editorial plans, which is based much less on the single article and much more on the key topic that will have to be discussed.
Cluster Content Strategy: a new way of thinking Until some time ago, the Germany Phone Number editorial plan was created starting from a keyword search , i.e. the set of keywords which, in our heads, would have been used by users potentially interested in our business to find one of our contents, possibly the most suitable based on the need of the moment. The current situation, however, tells us a very different reality: the very high number of contents that are continuously published on the web has required an "update" of the (artificial) logic with which search engines propose contents to a user. To be able to overcome these new obstacles, one of the solutions that can be implemented is that of developing a Cluster Content Strategy.
What is a cluster content strategy A Cluster Content Strategy is an SEO strategy created to optimize the structure of a site and internal links starting from the choice of a Topic Cluster (which will be the key topic of the editorial plan) and organizing the contents into Pillar pages and cluster pages . The elements of the Cluster Content Strategy A correct cluster-based strategy is made up, in broad terms, of 3 fundamental elements, well explained by the Hubspot illustration found below: Pillar contents Hyperlinks Cluster Contents How to Use Topic Clusters for More Effective Content Marketing What is it about? Let's find out point by point. What is Pillar content Generally indicated with the term Pillar Page , it is the page that represents the central pillar of the entire editorial strategy that is being developed and will be the focal point where all users seeking information on that specific topic will, in one way or another, have to other, land.
Cluster Content Strategy: a new way of thinking Until some time ago, the Germany Phone Number editorial plan was created starting from a keyword search , i.e. the set of keywords which, in our heads, would have been used by users potentially interested in our business to find one of our contents, possibly the most suitable based on the need of the moment. The current situation, however, tells us a very different reality: the very high number of contents that are continuously published on the web has required an "update" of the (artificial) logic with which search engines propose contents to a user. To be able to overcome these new obstacles, one of the solutions that can be implemented is that of developing a Cluster Content Strategy.
What is a cluster content strategy A Cluster Content Strategy is an SEO strategy created to optimize the structure of a site and internal links starting from the choice of a Topic Cluster (which will be the key topic of the editorial plan) and organizing the contents into Pillar pages and cluster pages . The elements of the Cluster Content Strategy A correct cluster-based strategy is made up, in broad terms, of 3 fundamental elements, well explained by the Hubspot illustration found below: Pillar contents Hyperlinks Cluster Contents How to Use Topic Clusters for More Effective Content Marketing What is it about? Let's find out point by point. What is Pillar content Generally indicated with the term Pillar Page , it is the page that represents the central pillar of the entire editorial strategy that is being developed and will be the focal point where all users seeking information on that specific topic will, in one way or another, have to other, land.